7 Questions To Ask When You Are Aligning The Buyer’s Journey
I have talked extensively about marketing functions and the buyer’s journey in my previous article. I can say that it is very difficult for me to exhaust all that you need to know about how this alignment works. In this article, I want to look at seven questions you need to ask when you are aligning the buyer’s journey to marketing functions. Follow me as we look at this together in this article.
I know your desire is to drive your prospect through your lifecycle. You want him or her to move from being an ordinary suspect to becoming a brand advocate. Before that can actually work, there are some questions that you need to ask yourself. Some of these questions include:
#1 Your own example
- Think about your own example and how you would move a consumer from stage to stage. The more you are able to do this, you will be able to put yourself in your customer’s shoes. This might also point out some deficiencies that will not allow customers to converts. It might also assist in removing some of the obstacles in your buyer’s journey.
#2 Think about your own experience. When was the last time you had a need and looked for a solution to fulfil this need?
You need to consider the last you also have a need and you decided to carry out a search. How did you go about it? What actually makes you purchase the product from the website you chose. You can actually replicate the same method if you take time to think through the whole process.
#3 How did you research?
It is also important for you to know how you carried out your research the last time you were about to purchase a particular product. If that method could work for you, it could actually work for others. What are the highlighted features that make you make a purchase from that store? You can use that to attract leads to your own lifecycle too.
#4 What made you convert?
In your analysis, you still have to understand what makes you convert the last time you did. Although we still need to note that there are peculiarities when it comes to reasons why individuals decided to purchase from a particular organization but that does not mean you cannot draw lessons from other organization’s buyer’s journeys.
#5 Did you engage with the content beforehand?
As part of the process of determining what content might resonate with your audience, you have to know how your audience interacts with your content. You must make use of analytics in understanding which of your contents have most engagements and which one of them has the least engagement. This will assist you in creating content that resonates with your audience.
#6 What marketing component built confidence and trust for you to purchase that product or service?
As part of the process of learning what will work and what will not work for your target audience, you have to know which of the components of digital marketing actually helps in building trust in your audience. What part of the strategy used by that organization actually makes you proceed and purchase their product. This might actually work for your audience too.
#7 How did the marketing component appeal to your needs and values?
You also look at how the marketing component that actually made you purchase that products or services appeal to your needs before you actually decided to proceed and purchase that products or services. That means the organization has taken time to customize that product in order to suit your needs. You also have to take the time to study your prospects and come up with offers that are customized to meet their needs.
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