Examining Digital Marketing Execution for Industries
Within the digital marketing industry, many stakeholders are involved in developing, publishing and planning the content, as well as measuring campaign success. They can be internal or external stakeholders, depending on each business, and will have different levels of importance depending on the nature of the general marketing objectives.
Learning how to work with these different stakeholders can create a smoother experience for your team and help you get the most out of each relationship. This slide summarizes the key stakeholders when integrating your digital media strategy.
Just note that these stakeholders can vary depending on the industry, product, or size of your organization. You may have to work with legal firms or organizations to validate your content if you are working in sensitive business industry, such as alcohol, banking or finance.
If we look at the realization of a digital marketing strategy, it is defined by two points: the content and the platform. Each of these revolves around a set of stakeholders. Here is a non-exhaustive list of your primary points of contact:
- Creative agencies
- Communication department
- CMS
- Media vendors
- Communication departments
Marketers working on awareness and positioning of a brand frequently work with creative agencies to develop the creative concept that leads the campaign and the brand. The creative agency through the account manager, art director, copywriter, and designers will help develop visually impacting and relevant catchphrases, visuals and concepts that could be used or rejected across all channels.
The marketer will usually work with the creative agency by creating a brief with information about the objective, target audience, core brand values, branding components, and other information pertaining to the market. Based on this information, the creative team will research concepts that will appeal to the target audience, will also remaining adaptable.
Working with an agency can add extra time, but is a costlier process. Creative ads, content, visuals, and the strength of your brand’s visual impact will attract desired customers. If a company doesn’t have a strong internal design team or brand concept that carries out creative work, working with agencies or even freelance art directors is a good choice to ensure the visual quality of your content, in terms of website development or advertising creatives.
Now tell us your own side of this story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
You can also join our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.
You can also join our WhatsApp Group Here.