5 Benefits Of Content Management Systems
Not only do Content Management Systems help website users with content editing, but they also take care of a lot of “behind the scenes” work, including making content searchable and indexable on search engines such as Google (increasing it’s visibility and reach).
Content Management Systems offer the ability to enhance content through professional pre-designed templates and plugins such as social share buttons and “Click To Tweet” functions. They also facilitate personalization and responsive design, which is particularly important considering half of all emails are now opened on smartphones and tablets – a 500% growth rate over four years, according to QuickSprout.
Ultimately, a well-chosen CMS can help guarantee a positive customer experience as they consume your content. Popular offerings include: WordPress, Drupal, and Percolate.
A content management system is a single platform that allows a user to control content publishing to a website.
The benefits of Content Management Systems include:
#1 Automation
When you make use of a content management system in posting your contents, you will be able to save alot of time. There are plugins that can actually be used which can serve as a kind of personal assistant for you. For example, with plugins such as Jetpack or Autopost of WordPress, you can automatically share your contents once they are posted. It really makes content marketing easier.
#2 Cross-publishing: allows for consistent messaging
The use of CMS can also guarantee cross-publishing across multiple platforms. It can really ensure that you are sharing the same message across different platform. You can one single message in different variants such as text, audio, video which can be shared across different platforms.
#3 Content creation (if applicable)
Some platforms allow you to create content within them which reduces additional software investment. This will really save time and allow you to concentrate your effort on other activities that are needed for you to correctly engage your audience.
#4 Task assignment
You can flag tasks to different team members. Having a Content Management System in place will ensure that your task of content creations are shared among different team members who have the technical know-how different content creation assignment. This will ensure that different content creation activities are handled by people who know how to perform those tasks.
Considerations:
#1 Dynamism
How easy is it to edit the content? How much access have you? How integrated is it across the digital and social web? I once had a student who was fond of using WIX for managing her contents. I refused all entreaties to change from Wix to WordPress because I knew it is not just for me. I love WordPress and I prefer it more than any other CMS platform.
I took a Digital Marketing class of recent and I introduced them to WordPress and Blogger. Some of them complained bitterly while I was taking the Blogger class. I later decided I will not go far when taking my next Digital Marketing Class. Some has also said SEO is easier with WordPress than Blogger. Choose wisely.
#2 Intuitive
how easy is it to use? Is it too complex or technical? It shouldn’t require too much technical know-how. You must understand how easy or difficult is it to use the CMS. You need to understand the urgency of the system and determine whether you have the time it takes to learn how to use it or not.
#3 Cost
CMS systems all come with an investment cost – what makes sense for your business? Does it provide value to your business or is it an expense you do not need?
Make sure to try out a few before you make a decision. Most CMS platforms will have a free trial option that will allow you time to see if the platform is right for you.
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