How To Execute Remarketing In Digital Marketing

Remarketing, sometimes still known as retargeting, lets you show ads to people who’ve previously visited your website or used your mobile app and target advertising to them.

When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices. By using remarketing, you can show Google ads to your previous site visitors while they browse the vast number of Google partner sites in the Google Display Network.

There are many reasons you may choose to use remarketing as part of your display and video campaigns:

Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strong, strategic component of your advertising. It can drive ROI for all types of advertisers.
Access to people when they’re most likely to buy: You have the option to reach people after they’ve interacted with your business. This could be when they’re searching for your product, visiting other websites, and using other mobile apps. AdWords remarketing provides timely touchpoints to drive your customers to your website and app when they’re most engaged.

Reach your customers when they’re searching for you: Show ads to previous visitors who are actively looking for your business on Google Search.

Large-scale reach: You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.

remarketing in digital marketing

Lists tailored to your advertising goals: Customize your remarketing lists to achieve specific advertising goals. For example, you can create a “Shopping cart abandoners” list to show ads to the people who added something to their shopping cart but didn’t complete a transaction.

Efficient pricing: You can create high-performance remarketing campaigns with automated bid strategies like target CPA and ROAS. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There’s no extra cost to use Google’s auction.

Easy ad creation: Produce multiple text, image, and video ads for free with Ad gallery. With dynamic remarketing campaigns, you can create dynamic ads which pair your feed with Ad gallery layouts, scaling beautiful ads across your entire set of products or services.

Insights into your campaign: You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you’re paying.

You have a number of options when remarketing on the Display network:

Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level. Show your previous visitors ads for the products or services that they viewed on your website.
Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.
Email-list remarketing: With Customer Match, upload a list of email addresses that your customers have given you. When those people are signed in to Google Search, YouTube, or Gmail, you can show them ads.

How to start remarketing:

To begin remarketing, the first thing that you will need to do is to add a remarketing code, also known as a tag, code snippet or pixel to your website.
After that, the code places a cookie in the browser of visitors to your website based on certain criteria that you have set. Each set of criteria places a unique cookie on your visitor’s browser and each cookie has its own Cookie ID.
The visitor’s cookie ID is added to your remarketing list and you can have multiple lists with a range of different criteria.
You can look for anyone who has been on your website, a particular page, viewed a particular product, put things in the shopping cart but didn’t convert and so forth.

To set up remarketing for the first time in Google AdWords:

Click the settings menu on the top right of your screen

Open the Shared Library
Click Audience Manager
Click Audience sources. This opens a group of sources from which you can create remarketing lists.
To set up the AdWords tag source, click ‘Set Up Tag’.
Select which type of data the tag will collect.
If you select standard data, you can also choose to include the user ID parameter with the tag. This will collect the user IDs of people who visit your website so you can show more targeted ads. After making your selection, click ‘Save And Continue’.
If you select specific attributes or parameters, you can choose the business type that best represents your products and services. After choosing your business type and selecting associated parameters, click ‘Save And Continue’.
Copy the tag that appears and follow the instructions for implementation. You may implement this via Google Tag Manager, or email the code to yourself to pass on to your developer to place it on the web page you want to track.
Click ‘Done’ and once the tag is in place you will be able to start building lists. The first list that will automatically be created is an ‘All Visitors’ list which will be viewable in your shared library.

With your remarketing tag in place, you can create a remarketing list in your Google Ads account:

1. Open the Shared Library from the settings menu at the top right of the screen
2. Click Audience Manager > click Audience Lists > choose +website visitors
3. Enter a descriptive remarketing list name
4. Choose a template from the “Who to add to your list” drop-down menu
6. Click +Rule to add rules
7. A dialog appears where you can add all the conditions that a single webpage needs to match. Select an option from the second drop-down menu, such as “contains,” “equals,” or “starts with.” Type in the value. Values can be words, a number, or a date, depending on the type of list you’re creating.
8. Click Done.
9. Enter a membership duration, which is how long you want a visitor to stay on your list. You can change the membership duration at any time

10. Click Save.

You can later revisit the settings you create here if anything needs to change, and also monitor how the list has built up or changed over time.

Add a remarketing list to an Ad group:

In your AdWords account:

Go to Audiences
Click the pencil icon
Click “Remarketing and similar audiences”
Search for similar audiences or click “Remarketing and similar audiences”
Click the box next to each remarketing list you’d like to add from the list that you created in the previous step. The added list will appear in the right column.
Click Save.

You can also remarket through Google Analytics which is easier to implement and has more options.
It is easier because you do not have to place a separate tag on your website; you can use the Google Analytics tag that you have already placed on your website.
It is more effective because Google Analytics data is more in-depth and can collect more data about the customers on your website than the AdWords remarketing tag.

You can also join our WhatsApp Group Here.

Finding the right Long-tail Keywords? Start your journey here.

oneric

Search This Blog