How To Perform Audience Research In Digital Strategy
An audience persona is a clever tool for creating a story for your audience. Creating this persona allows you to easily put yourself in their shoes and often you’ll find you naturally begin to build on their story without specific data points – just based on starting to understand the ideal target audience. Make sure to give them an age, gender, interests, family, content choices, quirks, etc. In this article, I want to talk about how to perform audience research in digital marketing.
A process of establishing a clear picture of your competitive landscape by identifying each of your competitors, the quality & size of their digital media channels and an interpretation of their strategies.
Competitor research is a process of understanding your place amongst your competitors. It gives a clear picture of what is the challenge that lies ahead of you. Ask yourself about the size of their digital footprint: how aggressively are they investing? What do you interpret to be their strategy? What do their content choices tell you about their goals? Is there even a strategy?
The key benefits of competitor research are:
- Comparing the size of channels
- Identifying the mobile ability of their site
- Comparison of channels: what social networks are being utilized?
- Identifying channel gaps: are there channels that are not being used and is there an opportunity?
- Content assessment: is the content good? What need is it addressing?
- Format gap assessment: are there specific formats on specific channels that are not being utilized?
- When you search for your competitors do they have a search presence?
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Now Tell Us Your Own Side Of This Story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
You can also join our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.
You Can Also Joint Our WhatsApp Group Here.
Finding the right Long-tail Keywords? Start Your Journey Here.