How To Use Content Calendar In Digital Marketing
Content calendar in digital marketing can be seen as an essential tool for all content marketers. They help keep you on track and are a great visual roadmap of your content. Some businesses suffer from spreading themselves too thin, opening social media accounts on every platform and using them in a completely ad-hoc way. This attitude to social media will invariably not return any meaningful results.
Content calendars will prevent common issues in your social media strategy. The following are some advantages of a content calendar:
- Helps avoid missing important dates by planning ahead
- Allows you to avoid posting content that performs poorly
- Prevents over-spamming one channel over another
- Allows enough time to research content in advance
Benefits of using a content calendar in your organization include:
#1 Plan: help to plan content efficiently
With content calendars in digital marketing, you are able to plan your content ahead. There will be no need to rush the creation of your contents. This will help you to correct some of the error that might be in the content. It will help to have an effective content at the end of the day.
#2 Prevents writer’s block
As a Blogger, I know that there are some times that it is always very difficult for someone to come up with what you are going to share with your audience. If you plan ahead and have your content calendar, it is very possible that you might have had a sketch or the full content before the actual date. A Content calendar will not give room for a situation where you have nothing to share with your esteemed audience.
#3 Stay on track
Having a content calendar will ensure that you stay on track. It also ensures that you keep social content on track across multiple platforms and re-aligns aim/strategy for your content. With it, you can follow a consistent theme with your audience without derailing because you just want to share something with your audience.
#4 Focus
Having a content calendar for your content marketing strategy will also allow the Page Manager to remain focused on what they are trying to achieve. With you can line up a series of posts that you are going to share with your audience for a certain period of time. This will also allow you to modify those contents based on the feedback you are getting from your target audience.
#5 Alignment
Also. Content calendars will allow key dates for functional messaging and topical personality content. This will allow you to coordinate all posts that are shared across different platforms so that they can work towards achieving common goals. When contents are not aligned, your target audience might not understand what message the organization is trying to pass across.
You can create your own content calendar in a few quick and easy steps:
Step One: Decide if you are going to plan content for the week, month, business quarter or year. It’s recommended not to plan TOO far in advance, as you need a little flexibility to accommodate unexpected guest blogs, or articles that may be tailored to complement a specific sales campaign, for example.
Step Two: Create a simple spreadsheet with column headings for:
- Topic/title
- Content type
- Overview of the blog post
- Relevant keywords
- Target persona
- Offer/Call-To-Action
Step Three: Populate your content calendar with as much detail as possible. If you get into a habit of being considered and intentional about the content you’re going to create, it will help you to always look for the link between your content and the needs and interests of your customers.
Step Four: Edit and amend as required.
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