Some Website Analytics Tools For Digital Marketing
There are many other analytics tools that provide insight into online campaigns and activity, but not necessarily website activity, which complements information from Google Analytics.
Most of these tools provide insights on campaign activity such as impressions, click-through rates and costs – for example on Google AdWords, Facebook Ads and Bing Ads.
While HubSpot allows for deeper marketing analytics, integrating many marketing channels into one analysis software…
With so much information available in Google Analytics, and other complementary tools, it is important to have a clear business measurement plan with defined objectives and key performance indicators which can be benchmarked and measured.
This will enable marketers to ensure relevant elements are tracked and performance is measured accurately.
To trust and assess a measurement plan and defined KPIs, markets need to be able to trust the data they are gathering and analyzing.
If the data gathered has flaws or is inaccurate, any actions taken on the basis of this data could be detrimental to your website and conversion goals. Therefore, data integrity is key to enabling marketers to gain reliable insights to make those data-driven decisions to improve their campaigns.
An important element of data integrity is to ensure relevant campaign tracking is in place before a campaign begins.
The success of using analytics to improve marketing campaigns and performance rests on ensuring that the data collected is accurate and that it is interpreted correctly.
This measurement plan comes from understanding what the business goals are and what objectives the website needs to achieve in order to reach those goals.
This understanding transfers into a clearer picture of how content and campaigns should perform in order to reach those goals. For example, for e-commerce websites, the objectives usually revolve around selling the products, so everything from campaign messaging, to landing page content and the purchase funnel, all contribute to reaching that goal – and these elements feed into that measurement plan.
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